Merkle Real Time Appended Data
Merkury ID ######
Email UUID
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First Name
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Last Name
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SFCDP HMID
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SFCDP HID
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Personal
Age
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Adjusted Net Worth
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Gender
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Occupation
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Marital Status
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Home Value
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Merkle Adjusted Wealth Rating
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Education
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Merkle Spending Velocity
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Demographic
State
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Household Income
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Presence of Children
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Home Owner
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Length of Residencce
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Lifestyle
Book Buyers
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Walking/Running
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Dog Owner
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Travel
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Cat Owner
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Pet Owner
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Sweepstakes / Gambling
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Veterans
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Donor
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